When we think about achieving success, we often focus on the end result. We set goals and work tirelessly to achieve them, all with the hope of achieving a specific outcome. But according to Michael Bungay Stanier, the key to true success lies in the process, not the outcome. In his book, "How to Begin," he writes, "A practice is a commitment to process over outcome, a commitment to taking small steps forward with the purpose of collecting feedback and learning. It's an experiment + persistence."

So what does this mean, exactly? It means that instead of focusing solely on the end goal, we should focus on the journey. We should commit to a process that allows us to take small steps forward, learn from our mistakes, and make adjustments along the way. This approach is more sustainable and more effective in the long run.

For example, let's say you're a real estate agent who wants to increase your sales. Instead of setting a specific goal, like "I want to close 10 deals this month," you could commit to a practice of taking small steps forward every day. This might include:

  • Reaching out to five new leads each day
  • Improving your communication skills by practicing active listening
  • Analyzing your previous deals to identify areas for improvement

By committing to this process, you're not only more likely to achieve your end goal, but you're also building a sustainable practice that will help you continue to improve and grow over time.

The key to this approach is persistence. It's important to keep taking small steps forward, even when it feels like you're not making progress. As Stanier writes, "A practice is an ongoing experiment, a chance to keep testing and learning, with the awareness that even failure can be a valuable source of feedback." By embracing this mindset, you can turn every setback into an opportunity for growth and learning.

In conclusion, if you want to achieve true success, focus on the process, not the outcome. Commit to a practice of taking small steps forward, and be persistent in your efforts. By doing so, you'll build a sustainable approach to success that will serve you well for years to come.